Create a New Campaign in Delivr DSP

Use this guide to quickly set up, manage, and upload campaigns within the Delivr DSP. It’s designed for agency partners and advertisers to streamline campaign creation, targeting, and creative management, ensuring consistent performance and delivery across all accounts.

Table of Contents

  1. Create a New Campaign
    1.1 Set Up Campaign Details
    1.2 Configure Budget & Smart Bidding
    1.3 Set Targeting and Blocklists

  2. Upload Creative Assets
    2.1 Upload and Approve Creative Assets
    2.2 Assign Assets to Campaigns

  3. Upload Native Ads

  4. Create Campaign Groups

  5. Pro Tips by Section

1. Create a New Campaign

1.1 Set Up Campaign Details

  1. Navigate to /admin/campaigns.

  2. Click “New Campaign.”

  3. Enter keywords if applicable, or click Next.

  4. Select the Advertiser from the dropdown.
    Example: Ali_delivr (Delivr.ai Advertiser)

  5. Name your campaign and select the Campaign Category (e.g., Business Software).

1.2 Configure Budget & Smart Bidding

  1. Set a Daily or Monthly budget. You can change this later.

  2. Select the Budget Type.

  3. Enable Smart Bid and set a CPM range between $2–$9.

  4. Under Exchange Selection, choose Pubmatic, Sovrn and Google AdX.

  5. Set the Frequency Cap to 35 impressions per 24 hours (IP-based).

1.3 Set Targeting and Blocklists

  1. Remove any publisher categories you don’t want included.

  2. Adjust geo-targeting, device, and language settings.
    Example: Deselect Show in Apps and Game Console for B2B campaigns.

  3. Select IP or Domain Lists as needed. Example: Exclusion Domains April 2025.

  4. Under App Bundles List → Blocklist, add:

com.platinumplayer.word.addict com.gsr.wordcross com.mobilegame.wordsearch com.cricketwireless.thescoop com.europosit.pixelcoloring com.brainium.solitairefree com.jogatina.spades com.fc.p.bld.ASMR.satisfy.clean.makeover com.astarsoftware.euchre sudoku.puzzle.classic.math.games.train.brain com.qs.pool com.find.hidden.object.out.treasure.hunt.seek.puzzle.games and.matchgames.zenblossom

  1. Click Next → Review settings → Click Finish.

Pro Tips – Campaign Creation

  • Start with CPM $2–$9; adjust after 72 hours based on performance.

  • Always apply Delivr’s App Blocklist unless specifically targeting app inventory.

  • Verify Pubmatic, Sovrn + Google AdX are enabled for accurate spend tracking.

  • Keep Frequency Cap under 50 for best visibility control.

2. Upload Creative Assets

2.1 Upload and Approve Creative Assets

  1. From Campaigns Dashboard, click Creatives → New Creative.

  2. Select the Advertiser and Campaign to associate.

  3. Name the creative asset using Delivr’s guide:
    🔗 Delivr Asset Naming Guide

  4. Select Creative Type → Image or Native.

  5. Enter your Destination URL (click-through link) and Advertiser Domain. Example: https://www.delivr.ai

  6. Retrieve the DSP Activate Pixel from Delivr → Admin → Website Script, and paste it in the JS Trackers Field.

  7. Click Attach from → choose Computer or Link, and upload all assets.

  8. Click Submit.

  9. Toggle Active = ON, change Status = Approved, and click Save.

2.2 Assign Assets to Campaigns

  1. Navigate to Campaigns → Edit → Ads. Preview creative via the 3-dot menu.

  2. Confirm asset association and click Submit to save.

  3. Back in Creatives, click the Audit Icon → Confirm → Save.

Pro Tips – Creative Assets

  • Use descriptive names (Advertiser_Campaign_Type_Size).

  • Always paste the JS tracker for performance measurement.

  • Double-check that creatives are Approved + Audited before launch.

  • For multi-size campaigns, upload all variations before activating.

3. Upload Native Ads

  1. Follow the same creative steps, but select Creative Type: Native.

  2. Configure Deeplink & Fallback Mode:

    • Primary: opens app via deep link

    • Fallback: directs to App Store / Play Store / Web page

  3. Add:

    • Destination URL

    • Ad Domain

    • JS Tracker Script

  4. Enter:

    • Title (max 25 chars)

    • Description (max 90 chars)

    • Call-to-Action (optional)

  5. Upload assets by Type and Size, then click Submit.

Pro Tips – Native Ads

  • Follow Naming Standards: Consistent naming ensures easier tracking and reporting across campaigns.

  • Optimize for Mobile: Native ads often perform best on mobile devices—use responsive imagery and concise copy.

  • Test Deep Links: Always verify both deep link and fallback destinations before launching.

  • Keep Copy Tight: Use strong CTAs and make sure titles fit within character limits to avoid truncation.

  • Audit Before Activation: Confirm that all creative assets have passed DSP review before associating them with live campaigns.

4. Create Campaign Groups

  1. Click Campaigns → Groups → New Group.

  2. Select the Advertiser and Campaigns to include.

  3. Set Total and Daily Budgets.

  4. Add Start/End Dates, then click Submit.

  5. Toggle Active = ON, and click Save.

Pro Tips – Campaign Groups

  • Use Groups to track shared budgets across campaigns.

  • Avoid overlapping date ranges for accurate pacing.

  • Use group-level reporting to simplify optimization views.

5. Pro Tips by Section

Section Key Tip

Create Campaign

Keep CPM between $2–$9; apply App Blocklist

Upload Creatives

Always attach JS Tracker for performance data

Native Ads

Use fallback logic for mobile safety

Campaign Groups

Track shared budgets via Group reports